Creative change sees VCCP poised to announce new ECD in coming weeks
Grenfell: VCCD “is taking its time” in appointing its new ECD
The founders of the Australian arm of VCCP have rejected speculation the agency lost its creative leadership following the departure of its executive creative director at the end of last year after just 12 months.
It emerged this week that Mark Harricks left the agency in December, while founding ECD Dean Hunt returned to Perth earlier this year for family reasons.
The double departure has left the agency without a permanent ECD, but founder Pete Grenfell told Mumbrella the agency will soon announce a new ECD, while the creative team of Andrew Fraser and Salvatore Gullifa have continued to run the business while recruitment was underway.
Why fixate on needing an ECD, some of the most creative businesses in the world don’t have creative teams, let alone an ECD. This industry is mental!
How is this a story? Two CDs relocate to new cities and the agency has hired two capable senior level freelancers while they conduct their search.
That headline is egregious mischief making and serves no purpose except to stir some trouble.
Then, what puts the words together, and what makes them look nice? Not being rude, just curious.
Please do tell us which creative businesses in the world don’t have creatives. If you’re referring to production houses, they outsource theirs from creative agencies. If there is no creative director then where is the creative direction coming from? Account service? Planning? Finance?
“Exodus. Noun. A mass departure of people.”
“Sensationalism. Noun. (especially in journalism) the presentation of stories in a way that is intended to provoke public interest or excitement, at the expense of accuracy.”
Vacating Creatives Cause Problems
Obviously a quiet day at Mumbrella HQ.
They’ve lost their biggest client and only do tv. They don’t have a point of difference or it seems any retained revenue stream. And 2 teams plus 2 CDs have left for various reasons, one after a very short stint. Would you want to work there?