Creative industry froths over fake Guinness ad
Dr Mumbo enjoyed a chuckle over the weekend seeing the global ad industry fawn over a very cleverly created coronation ad, created by the Irish Republic’s most famous export.
Though while soaking in Royal coverage, Dr Mumbo wondered why a brand so closely tied to a country’s identity would publicly celebrate Ireland’s least-liked family.
After some digging, Dr Mumbo can reveal the truth. The imagined coronation-nod from one of the most famous global brands actually spurred from the brain of Sydney-based designer and brand director at Jaywing, Anthony Smith.
Dr Mumbo.
Read Arthur Guinness’s history and that of the Guinness family. It’s not wildly separate from the royal family in the slightest.
You are just caught up in cliched understanding of the Island of Ireland.
Ian