Creative lead behind Australian ecomm brand The Oodie exits
The Oodie has built a brand around being "unapologetically cosy"
The creative lead behind wearable blanket brand The Oodie, Rachel Ward, is set to depart the business in December after five years helping to scale the brand globally.
Ward joined the Adelaide-founded e-commerce company in 2020 as a contracted creative director, before stepping into the brand director role two years later.
A spokesperson for The Oodie’s parent company Davie Group confirmed that it has begun recruiting for a new head of brand.
