Creative startup Bashful to review General Pants Co.’s marketing strategy

Tim Burrowes

April 21, 2010 8:54

Bashful, the youth-focused creative startup, has been brought in to review General Pants Co.’s marketing activity and has also been appointed as the full service agency for haircare brand Goldwell.

Emil Vrisakis & Simon Bookallil

The agency will now oversee the launch of Goldwell’s new July campaign which will include outdoor, online, print and point of sale.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

4 COMMENTS

Eb Narcisse 21 Apr 10

GP is an account with a lot of potential. I look forward to seeing what they come up with.

User ID not verified.

xx 22 Apr 10

Well done chaps. You’re mighty talented.

User ID not verified.

Anonymous 25 Apr 10

This story is completely false. Do you ever check your facts Tim?

User ID not verified.

Camille Alarcon 27 Apr 10

Hi Anonymous,

Thanks for your comment. I did make calls prior to writing the story, but the point about Bashful being appointed as the retained ad agency for General Pants Co. is incorrect in the story – the agency is actually reviewing the retailer’s marketing activity.

The introduction has now been changed to reflect that.

Much appreciated.

Mumbrella – Camille