‘Creatives For Bushfires’ initiative seeks to match agencies with businesses in need

January 9, 2020 9:45

Jane Metlikovec, founder and managing director of Melbourne-based creative agency Upstride, has started a Facebook page which will enable advertising agencies and communications professionals to offer up their services to help those affected by the bushfires.

The intention of Creatives for Bushfires is to collate pledges of support and match agencies with businesses and farmers that need help.

As an example, she said, an agency with a background in dairy campaigns could be best matched with a fire-affected farming community in future.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

bushfires Creatives for Bushfires Jane Metlikovec Melanie Metlikovec

3 COMMENTS

Maybe 9 Jan 20

Maybe you’d be more of a help if you just got out of the way?

This kind of self promotion is just sickening really.

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Curious 9 Jan 20

I’m curious to know how you deem this initiative as self promotion.
This is a great initiative from Jane and the team as all forms of support will be needed on the long road to recovery for Australia.

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Definitely 9 Jan 20

I’m glad someone said it because I’m sure plenty were thinking it.

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