Creativity will save us from the robots, QUT professor predicts

August 24, 2016 8:31

The creative industries will have a resurgence in the age of of programmatic and the increasing role of digital in communications, a leading academic has predicted.

Professor Stuart Cunningham of the Queensland University of Technology said the value of an Arts degree was increasing as robots and automation looked set to kill a host of careers with foundations in the digital space.

Cunningham predicts that workers in the future will have to have a working knowledge of digital and understand what is happening “under the hood’, but as robots assumed roles traditionally held by humans, the opportunities would grow for creative pursuits to become more crucial.

“We have to get beyond this idea that robots are going to steal all our jobs,” Cunningham told Mumbrella. “That just induces a sort of apocalyptic fear in everyone.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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