Credit Where it’s Due: Biggsy – charming, clever and tough

In a regular new feature in which Mumbrella recognises the best people and work in the industry, Credit Where It’s Due begins by saluting Peter Biggs, the talented and charismatic Kiwi who helped turn Clemenger BBDO Melbourne into Australia’s best creative agency.     

In a competitive industry, it’s hard to find an agency boss that nobody has a bad word to say about. Even harder when that includes rivals that his agency keeps beating.

So the departure of Peter Biggs back to New Zealand is a big moment for the Australian market. Biggs, a thoroughly decent individual, has been a leader not just within the agency, but in the wider agency world.

Given that the industry needs a little positivity, we’ve been planning to launch this new series Credit Where It’s Due for a few weeks now. And there is nobody in the industry who deserves that credit more than Peter Biggs.