Credit Union ad makes bus appear out of shape

Communications agency I.D.E.A.S has launched a bus-side ad for finance institution Credit Union that makes the bus appear out of shape.

The idea is to showcase the brand’s flexible home loan rates.

Creative director, Max Landrak said: “This is a surprisingly under-used medium. Most wraps look like posters on wheels. It’s a shame because when used well, a bus wrap can be a memorable part of any campaign,”