Credit Where it’s Due: Helen McCabe
Helen McCabe’s six years at the helm of the country’s most influential magazine has been impressive, with agenda-setting journalism, and circulation outperforming the market. As she prepares to leave Australian Women’s Weekly as the Publish Awards reining consumer magazine editor of the year, we offer Credit Where It’s Due.
When Helen McCabe joined the Australian Women’s Weekly at the end of August in 2009, her ambition was clear.
AWW picked up three trophies at last year’s Publish Awards
She wanted to turn what was a women’s magazine into a magazine for women filled with exclusive news content and covers that grabbed people’s attention.
The Julia Gillard kangaroo story wasn’t on the cover I don’t think. The only time she was on the cover was right before she was elected in 2010. And the Weekly copped it back then for being too pro-Labor! Funny really.
Class act. Held magazine circulation while all around her were tanking by showing women were just as interested in intellectual content as they were cooking and fashion.
Best of luck for the future, Helen.
Congratulations Helen. You did a fabulous job transforming The Weekly. Best of luck on your next adventure… Whatever it is.
An elegant exit.
I suspect a lot of her efforts (and thousands upon thousands of cups of tea with readers from all over Australia) will go unsung, but there was so much she did behind the scenes for the “unfamous” and marginalised, along with those famous covers. And she did it authentically with great humility, which in this day and age is entirely admirable.
Congratulations on a extraordinary editorship and I can’t wait to see what she does next.
An absolute class act. Brilliant to work with. Good luck with your next gig Helen!
Not “reining”.
Reigning.
Can people please stop mixing these words up?