Creepy smiles greet unsuspecting Sydneysiders in Paramount’s campaign via Hello Social

Paramount Pictures has partnered with Hello Social to bring to Sydney streets a marketing stunt for its new horror movie, Smile.

Sydneysiders may have caught sight of individuals frozen in places around the city with creepy smiles earlier this week. Key locations include Mrs. Macquarie’s Chair, Pitt Street Mall, Central Station, Surry Hills, Hyde Park, Martin Place and Sydney Harbour Bridge.