Cricket Australia appoints creative agency for upcoming international series

Cricket Australia has appointed a local independent creative agency for its upcoming men’s and women’s international series.

On Tuesday, it was announced that Special won the business following a competitive pitch process and has been tasked with “creating a unifying idea for the international series that not only drums up excitement but enhances its role as a must-attend event during the summer.”

The formal appointment officially kicked off on 1 May.

“We are very excited to be working with Special on our creative campaign for the upcoming international summer of cricket,” Cricket Australia head of brand and marketing, Teresa Basile, said.