F.Y.I.

Cricket Australia brings first ball of The Ashes to life with nationwide Out of Home takeover

January 12, 2026 2:09

Cricket Australia transformed 4,557 digital Out of Home sites across Australia into live broadcast points for the first over of all five Test Matches in the NRMA Insurance Ashes Series.

The announcement:

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Topics

Adam Ferrie Bel Harper Cricket Australia NRMA Insurance Ashes Series Ooh Media Pete Cvetkovski Teresa Basile

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Cricket Australia brings first ball of The Ashes to life with nationwide Out of Home takeover

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