Cricket Australia invokes the 1970s for this summer’s Women’s Ashes Series

Cricket Australia has launched a campaign for the upcoming Women’s Ashes Series with a campaign invoking the halcyon 1970s test match days of Dennis Lillee and Jeff Thompson.

Adapting the “Ashes to Ashes, Dust to Dust, if Lillee don’t get you, Thommo must,” line of the 1974 test series, the new ad puts today’s women’s team members into a poem.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.