Cricket Australia head of digital Mandi McPherson moves to Coles

Mandi McPherson

Cricket Australia’s digital chief Mandi McPherson is leaving the organisation to join the digital marketing team at Coles.

McPherson took on the role as head of digital more than three years ago, after a four-year stint as the Melbourne-based sporting body’s marketing manager – a role now filled by Julian Dunne.

Her move comes two months after the arrival of Ben Amarfio, the former general manager of radio network Southern Cross Austereo’s Melbourne operation, as Cricket Australia’s head of marketing.