Cricket Australia launches ad to push one-day tournament
Cricket Australia has released a campaign to promote the one-day tournament between Australia, India and Sri Lanka on February 5 – and encourage fans to come to matches wearing fancy dress.
According to Cricket Australia’s product brand manager Panayiota Samartzis, the campaign aims to “combat the negative perception of a cricket match being a place for beer-swigging louts”.
“We wanted to show the positives of summer cricket beyond the action on the field – the good times with friends, live entertainment and the ‘festival’ atmosphere in the stands, ” Samartzis said.
What is this ‘perception’ you speak of?
One day cricket IS a place for beer-swilling bogans.
But thanks for telling us the production cost of the spot. You don’t often get to read that.
I definitely won’t be going now.
All Cricket Australia needs to do is create some “Family Friendly” stands (possibly next to the Alcohol Free area). This way kids can go along with their parents and not worry about the “beer-swigging louts”.
It also means “beer-swigging louts”, who are the target market for Cricket given one of the major sponsors is a beer brand, can enjoy themselves without offending others.
Cricket matches without ‘beer-swigging louts’ tend to be recognised by the notable lack of spectators…
Maybe a grading system for the various stands for how drunk you plan on getting? If you get issued with a green arm-band you can go hell for leather and try and get wasted on $8 a glass Midstrength.
Simon
http://www.TwoCentsGroup.com.au
10th second i spot a beer swilling began. they’ll creep in even if you say they won’t. #wankerssport
Hashtags don’t work on mumbrella bro.