News

Cricket Australia partners with Rexona to brand umpires’ armpits

Zanda Wilson

December 10, 2020 4:03

Cricket Australia (CA) announced a new partnership with Unilever’s Rexona, with the brand to sponsor KFC Big Bash League (BBL) umpires in the upcoming 2020/21 season.

The sponsorship will see Rexona become an official supplier of the BBL, to protect umpires from spending hours in the heat. Rexona branding will now feature on the armpits of all umpires.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Big Bash League Clemenger BBDO Sydney Cricket Australia KFC BBL Rexona Unilever

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