Cricket Australia promotes girls’ cricket in ‘Watch me’ campaign

October 11, 2018 4:57

Cricket Australia is encouraging young girls to play junior cricket in its latest #watchme campaign.

The ad, created by Blood UTD, aims to celebrate the confidence girls can gain from playing cricket and endorse the ambition and power young women have.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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Cricket Australia promotes girls’ cricket in ‘Watch me’ campaign

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