Cricket Australia puts stars alongside backyard cricketers in new campaign

Zanda Wilson

November 9, 2020 5:02

Cricket Australia (CA) has announced its latest brand campaign centred around a new positioning statement ‘What we’re made of’.

The new brand-led marketing campaign is the first collaboration between CA’s new creative and media agency partner Apparent, and focusses on rich storytelling as well as cricket as a part of the Australian identity.

Cricket Australia new TVC

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Apparent Ash Gardner Big Bash cricket Cricket Australia Ellyse Perry Made Of Cricket Natalie Davey Nathan Lyon Suzy Smiley The Temper Trap Tim Paine

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Cricket Australia puts stars alongside backyard cricketers in new campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE