Cricket Australia creative account out to pitch
Cricket Australia is reviewing its creative account putting incumbent GPY&R Melbourne on notice, Mumbrella can reveal.
A spokesperson for the sport organisation said: “We are currently reviewing our creative agency structure across the business. We have a strong relationship with GPYR and they have done some excellent work for cricket over the last four seasons where we have seen strong growth across our key metrics of participation, attendance, viewership and digital consumption.
“GPYR have been asked to take part in the process.”
The Melbourne agency won the account in August 2010 and has worked on many campaigns since, including the ‘Play Cricket’ campaign which launched in September last year.
