Cricket Australia says #WatchMe in promotion for women’s international cricket series

August 8, 2018 3:17

Cricket Australia today launched #WATCHME, a campaign created with sports agency Blood UTD to promote the upcoming women’s international cricket season.

The campaign launched today with a digital campaign with 6 second and 15 second video teasers along with promotions across players’ social media channels.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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2 COMMENTS

Hhmmm 8 Aug 18

Hhmmm,
As Hhmmm is typically the antagonist and quick to jump on poor work……this program of work and “#WATCHME” campaign is brilliant. Great position to take, bit irreverent, very timely and pushes the elite level of women’s sport (in this case cricket) with passion. Great work – Congrats from the grumpy Hhmmmm!

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Henry Innis 8 Aug 18

Cracking campaign. Props guys.

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