Cricket Australia signs four year partnership deal with Dettol
Cricket Australia has inked a four year partnership deal with Dettol, seeing the disinfectant and antiseptic brand become naming partner of the Men’s One Day International and Men’s T20 International Series.
The deal is telling of transactions in the era of COVID-19, with the organisations set to “investigate the transmission of germs” in cricket, disinfect cricket balls often polished with sweat, and develop hygiene protocols for the teams and staff.
In addition, Dettol has also become naming partner of the Men’s Support Team and a partner of the Women’s International team, and will provide products to 3,455 cricket clubs to help with germ protection.
