Cricket Australia signs Magellan Financial to fill Commonwealth Bank test match void
Just days after ending a protracted dispute with players that threatened to derail the Ashes series, Cricket Australia has announced Magellan Financial Group as the sponsor of the summer test series, filling a gap created after the Commonwealth Bank scaled back its commitment to the sport earlier this year.
Magellan will use cricket to drive brand awareness
Magellan, an Australian owned funds management business, has signed a three year deal with Cricket Australia and will use its test sponsorship to support a major brand awareness campaign.
There will be plenty of back-slapping going on in Magellan HQ.. with the good old boys in upper management chuffed that they will be treated like VIP royalty by CA & various cricket grounds.. and not just some sponsor no one has ever heard of.
Will be heaps of entertaining other rich white old men in corporate boxes coming up over summer. And its the Ashes too! Peak Whiteness.
Personally, if I am investing in managed funds, I dont want my management fees spent on unnecessary sponsorships, and the board entertaining their buddies in boxes at the cricket. The less the advertise the better for me!
HJT, You show a lack of understanding re the power of sponsorship marketing to drive brand awareness and sales. Many brands use it because it works… But hey, don’t let your ignorance of Marketing 101 get in the way of a good rant!
How’s the racism from HJT….