Cricket Australia threw its ‘players to the wolves’ and should have owned up to cheating: crisis comms panel
Cricket Australia needed to respond faster to the ball-tampering scandal involving players Dave Warner, Steve Smith and Cameron Bancroft and shouldn’t have thrown its “players to the wolves”, the audience at Mumbrella360 has heard.
On the crisis communications panel, Sefiani Communications Group founder and managing director Robyn Sefiani noted cricket fans deserved and expected an explanation of what had actually happened and an outline of what was going to happen next.
Mumbrella360’s crisis communications panelists: Robyn Sefiani, David Breen, Brian Shrowder and Dr Neryl East
Your “crisis communications” panel don’t seem to have much of a grasp of legal process.
There are lots of things CA or management would have liked to have done or said I am sure, but they couldn’t until they knew ALL the facts and laid charges. Ignore legal process at your peril should have actually been a key point raised by your crisis communications expert panel.