Cricket broadcast rights could go cheap

Will it retain cricket rights?

While negotiations for the sporting rights to cricket are ongoing, many media insiders are tipping that the rights will be retained by Nine.

Betting agency Sportsbet has even opened a market on the negotiations offering just $1.15 for long-term rights holder Channel Nine to retain the rights, $5 for Ten and $9 on Seven.

“The cricket is in Nine’s DNA so we expect they will simply match any offer another broadcaster might put forward,” said Ben Hawkes, a spokesman for Sportsbet.

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