Cricket dominates first TV viewing week of 2017 with test match and Big Bash both rating strongly

Tim Burrowes

January 8, 2017 11:44

Nine and Ten have shared the honours in the first week of 2017, with cricket helping both networks pull in viewers.

Nine Network won the week in the Total People and Grocery Buyers demographics, while Ten Network won on the advertiser-friendly demographics of 16-39 and 25-54.

Nine’s strongest share came among grocery buyers where it had a 36.8% commercial share, compared to Seven’s 33% and Ten’s 30.2%.

The data – which covers the commercial channels only and excludes the ABC and SBS – comes from OzTam’s overnight metro numbers and was processed by Nine into the tables below.

Nine had rights to the long form version of cricket, with Australia playing Pakistan in the New Year’s Test in Sydney.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.