Nine secures international cricket rights, Ten gets Big Bash
The Nine Network has secured a deal with the WIN Corporation that will help the TV network ensure it matches rival Ten’s aggressive $500m bid for the cricket rights and retains the important sport franchise it has held for 32 years.
Mumbrella understands the final deal sees the Nine network spending $400m over five years to retain the international cricket rights, with an additional $50m contra advertising deal, while Ten will take a consolation prize in the Big Bash League and domestic cricket for $100m.
The deal is a major rise in the price tag for the sport. Under the current seven year deal Nine pays $45m a year for the sport.
The move is the first big strategic move by new Ten CEO Hamish McLennan who has argued the network needs sports as a means of cross promoting its other content.
more of the same from nine i guess… shame really
“More of the same from nine”……… yes, which is exactly what punters want. Don’t change a thing. Long live Richie and the boys.
As long as there is less dependence on Foxtel for the cricket because some cricket enthusiasts are not necessarily interested in or can’t afford pay TV. Big Bash – now available at last on the Free-to-air TV!
Haydn?
Matt?
Cricket anyone?