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Crocmedia and Pacific Star Network confirm merger details

January 9, 2018 9:40

Pacific Star Network, the owner of Melbourne sports radio station SEN, yesterday released to the ASX details of its plan to merge with sports media company Crocmedia.

In the $23.9 million stock-only deal, which was first announced last November, Crocmedia founder Craig Hutchison will be CEO and the largest shareholder in the merged company with a 24.4% stake.

Crocmedia founder Craig Hutchison will be CEO of the merged business

Crocmedia holds radio rights for regional AFL radio coverage along with the A-League and W-League games, with options to broadcast Socceroos and Matilda’s home matches. The privately-owned business includes branded content, events and creative services arms.

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Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

1 COMMENTS
Watching with interest 9 Jan 18

Very keen to see where this goes. Hutchison seems like a very smart operator.

also… how on earth did Frankie magazine become part of the PSN stable? The mag’s target market couldn’t be further from its radio heartland.

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