Cronulla Sharks feed opposition’s jerseys to Great Whites
The Cronulla Sharks have unveiled their 2014 campaign which sees former players Andrew Ettinghausen and Stuart Raper search for the fiercest version of the Sharks mascot in the flesh as the team introduces the tagline ‘It’s feeding time’.
The pair travelled to Cape Town, South Africa where they were joined by shark conservationists and award-winning shark documentarians.
They dressed seal decoys, used by scientists to study the behaviour of Great Whites, in each of the opposition’s team jerseys and threw them overboard. The activation is part of the broader repositioning of ‘Born With It’, created for the club by George Patterson Y&R Sydney.
Nice idea.. I guess they can’t help the product being so lame. At least it actually has an idea quite unlike those horrible NRL membership ads currently on air. With the poor NRL round one attendances and successive bad ad campaigns maybe Patts is doing a bit of predatory circling themselves
Puerile pap from a footballer whose biggest claim to fame was a law suit over a naked shawer video and a failed footballer and coach that hs never lived up to his famous surname. No wonder the sharks are $13million in debt!
As a sharks fan, I like this.
Nice one.
Crawl back in your hole GrahamO and appreciate the idea for what it is!
GrahamO, maybe check your facts before embarrassing yourself publicly. The Sharks have eliminated their bank debt;
http://www.smh.com.au/rugby-le.....33r59.html