Crown Resorts’ new chief marketer hands $30M media account to Initiative

Kalila Welch

February 7, 2024 10:47

Crown Resorts has landed on its new media agency following a competitive pitch process decided by its new chief marketer, Yolanda Uys, Mumbrella can reveal.

The appointment will see Initiative become the brand’s new media agency of record as it looks to continue the next chapter of its transformation, reinforcing its entertainment offering as the gambling sector faces increasing scrutiny.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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