Crust Pizza is offering free ‘slices of sympathy’ to Queensland residents after State of Origin loss

Crust Pizza is comforting fans of the Queensland Maroons after their game three and series loss, by offering free pizza to Queensland residents.

303 Mullen Lowe worked on the ‘Slices of Sympathy’ campaign with Media Hub, to secure OOH, social and digital placements in both Queensland and NSW so that the activation would launch as the winner of the game was announced.

Crust Pizza is offering free ‘slices of sympathy’ to Queensland residents after State of Origin game three

The tagline of the campaign is ‘Queensland didn’t deliver, so we will’.

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