CSIRO discovery tech will show marketers where websites are losing customers

July 14, 2016 9:09

Sydney user experience specialist Sitback Solutions has won a battle to take new CSIRO technology that shows marketers where their websites are failing to the world.

The agency won the tender to take the software, developed by the government scientific research arm’s digital innovation group, Data61, to the world.

Paul Armstrong, founding partner of Sitback, said the unique Australian-developed software, LATTE enabled companies to find the ‘cold spots’ – specific areas of a webpage where websites were losing customers.

Sitback partner Paul Armstrong says CSIRO software could change how marketers design webpages

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

CSIRO Latte Marketing Sitback tech webpage design

2 COMMENTS

Michelle 15 Jul 16

Well done Paul and sitback!

User ID not verified.

Staves Brewery 18 Jul 16

Well done Paul!

User ID not verified.

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CSIRO discovery tech will show marketers where websites are losing customers

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