CSU students’ big NRL idea wins International Advertising Association contest

A campaign to recruit NRL players by asking them to celebrate their origins won students from Charles Sturt University this year’s International Advertising Association’s Big Idea challenge.

The winning team, along with jury chair Paul Swann and IAA president Heather Leembruggen, with a banner showing NRL players already signed up to the campaign

The CSU students won the contest after cracking a brief on behalf of United Way Australia. The brief challenged the students to help the non-profit organisation raise funds from high net worth individuals.

The final round saw five teams – two from CSU, one from University of Technology Sydney, one from Academy of Design Australia in Victoria and one from University of Canberra – make live presentations in front of an industry jury.