CUB kicks off ‘The Pub Reopening Ceremony’ as venues open again

June 18, 2020 10:48

A tap-torch is travelling around Australia in ‘The Pub Reopening Ceremony’.

The initiative from Carlton & United Breweries (CUB) kicked off at its brewery in Abbotsford, with CEO Peter Filipovic lighting the torch in a beer-inpsired tracksuit.

The ‘Pub Reopening Ceremony’ kicked off at CUB’s brewery

The ceremony is an extension of CUB’s ‘For the love of your local’ campaign which seeks to help Australian venues recover from COVID-19 closures by raising $2m.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

Grubs 18 Jun 20

Weren’t CUB undercutting pubs by selling their grog direct to consumer via the likes of Kogan throughout COVID-19 at prices better than the pubs could buy from CUB?

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