CUB launches in-house digital agency

January 23, 2018 10:11

Carlton & United Breweries (CUB) is set to launch a new in-house digital agency to work alongside its current agency roster.

Chris Maxwell, CUB’s consumer connections director, told Mumbrella the new in-house digital agency will have three key “work streams”: consumer experience, digital production, and data and technology.

CUB’s Victoria Bitter beer

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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3 COMMENTS

Crackers 23 Jan 18

Under Chris Pang’s leadership I’m looking forward to see some pretty amazing things!

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Joke 23 Jan 18

Welcome to the year 2018 AB InBev. So you’ve insourced social media and cut the agency fees of your digital roster. Not surprising is it!

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Pixel me 24 Jan 18

I’d prefer it if they focussed on making beer that’s drinkable first

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CUB launches in-house digital agency

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