CUB narrows creative roster following Carlton Dry pitch; The Monkeys and Clemenger BBDO to lead

Carlton & United Breweries (CUB) has narrowed its creative roster, expanding the remit for The Monkeys Melbourne, while ending its relationship with both Special Group and TBWA, Mumbrella can reveal.

The company which is home to some of Australia’s most popular beer brands including, Great Northern, Carlton Dry, Carlton Draught, Pure Blonde, Victoria Bitter, Melbourne Bitter, Crown Lager, and more, will now split the majority of its work between The Monkeys Melbourne and Clemenger BBDO Australia, its long-time partner.