Cudo claims audience lead over Spreets is battle of the group buying sites
NineMSN’s group buying site Cudo has followed Yahoo!7’s $40m acquisition of rival site Spreets yesterday by releasing data suggesting it is reaching the biggest Australian audiences.
According to the Cudo data, sourced from the Nielsen NetView panel, Cudo has raced into the lead thanks to its exposure on NineMSN and publicity via the Nine Network and ACP which are all part of the Nine Entertainment media group.
According to the Nielsen numbers for December, Cudo reached a unique audience of 788,000 and delivered 10.135m page impressions.
Spreets was second with a unique audience of 500,000.
Seriously.. Nielsen NetView?
This is all starting to sound like the ‘battle for eyeballs’ that blew up in everyone’s faces ten years ago.
Yeah well no-one ever said TV advertising doesnt work. Did they? Good one Cudo
incidentally Living Social bought into Jumponit last year – so if we are all about “whose got the biggest” – you could argue that they have a combined reach that’s bigger than Cudo.
Tim, did you try de-duping to see what the “deal seeking audience” actually looks like – i expect that these deal finders go to some or all these sites daily – looking for the best deal on a tan / massage / balloon flight / 10 pen bowling etc
Meanwhile, the first niche group buying site has been launched in Australia in Liquid Deals. Liquid Deals offers only quality wine that has been approved by its judging panel and can be offered at substantial discounts.
Geoff – Niche is where it is at… PS: Got any deals on Fixie wine?
Google has confirmed its intention to launch Google Offers, which looks like a direct competitor to the brands mentioned in the article. With its strong brand recognition and vast in-house advertising and engineering resources Google should be able to give the existing players a good fight. Read my analysis of the group-buying space here … http://kevinalphonso.com/2011/.....ers-entry/
I first joined Cudo because they had a great deal for Taronga Zoo membership, but since then all I seem to get are deal for facials!!!!
Another site which has decent deals and is often forgotten is Ouffer.com – but there are loads of these sites now! It’s awesome.