Cummins & Partners steps in to lead CGU’s Tropfest rescue mission

December 9, 2015 10:22

Ad agency Cummins & Partners has emerged as a crucial partner in the decision by CGU Insurance to step in and rescue the cancelled Tropfest short film festival.

The small business insurer announced over the weekend that it would be the main sponsor of the event, which has been rescheduled for February 14 next year.

Tropfest had been cancelled suddenly on November 11, less than a month out from the popular event after founder John Polson revealed a massive shortfall in festival funding had been discovered.

CGU, the commercial insurance arm of IAG, is expected to place a heavy emphasis on the small businesses which were impacted by the sudden cancelation of the festival.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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6 COMMENTS

Rushdie 9 Dec 15

Cummings did what now?

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Bobby T 9 Dec 15

Is this really news?!!?!

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Delay the inevitable 9 Dec 15

Still can’t fix Tropfest’s failed business model. You can’t survive on sponsorship alone, so it’ll once again be begging cap in hand to back an indulgence evening for those in the know.

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McT 9 Dec 15

Glad to see Tropfest up and running

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this is brilliant 9 Dec 15

Commenters above. Are you stupid or what?
This is brilliant. It goes to the whole brand positioning of what CGU is all about. Getting businesses back on track after a disaster. This is incredibly clever

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Delay the inevitable 10 Dec 15

Hey this is brilliant, first you’ve got to have a business before you can get it back on track.

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