Cummins & Partners wins HBF’s creative account

Cummins & Partners has won HBF’s creative account following a competitive pitch process, Mumbrella understands.

HBF pitched its creative account in March this year as the business examined what is required of a creative partner in today’s media landscape. 

Since starting the pitch process, The Works created a new ad for HBF in May, featuring brand ambassador and Paralympian Brant Garvey.

Mumbrella understands The Works was involved in the pitch process.

Cummins & Partners and HBF declined to comment.