Cummins & Partners wins Jenny Craig media account

February 24, 2019 10:04

Weight loss group Jenny Craig has appointed Cummins & Partners as its Australian and New Zealand media partner.

The account was awarded to Cummins & Partners after a competitive pitch review. Nunn media holds the digital account which was was not part of the review.

Rachel Kosmala, director of marketing at Jenny Craig said: “We are thrilled to have engaged Cummins&Partners as our ATL media agency across Australia and New Zealand. We ran a very thorough assessment of our needs and review process and their response and team
were excellent. We are really looking forward to working closely with them.”

Paul Murphy, head of media at Cummins & Partners said: “We are ecstatic to have been engaged by Jenny Craig to lead media strategy, buying and implementation. A fantastic win. They are a wonderful brand and is testament to some seriously innovative media thinking and a really passionate team.”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

cummins & partners Jenny Craig

2 COMMENTS

A New Hope 24 Feb 19

Cummins with the cumback!

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Jo 25 Feb 19

Probably in wrong section but “Why is Mel B still an advocate for Jenny Craig after admitting to being a drug user and for years. Others have been pulled out of their commercials/sporting, So why does she still get to carry on!!!!!!!!!!!!!!??????

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