Cummins Ross wins Australian Office’s Reflex account

Independent creative agency Cummins Ross has won Australian Office’s Reflex account.

The announcement:

Australian Office has appointed independent agency CumminsRoss as a first step in a new era for the Reflex brand. This comes after the announcement of their $90m investment in Australia’s only premium white paper recycling facility at Australian Paper’s Maryvale mill.

“We’re extremely excited to be moving into a new era for the Reflex brand with CumminsRoss’ said Martin Rodger, General Manager – Marketing at Australian Paper. “They will work closely with us as we launch our new strategy for Reflex which leverages our environmental leadership by taking recycled to a much broader customer base over the next two years’ added Rodger.