Cummins&Partners joins Allianz creative roster
Cummins&Partners has joined the creative agency roster for Allianz, Mumbrella can reveal.
The move comes a fortnight after MercerBell said it had declined to participate in a pitch process, ending a seven year partnership with the German-owned insurer.
During the Christmas break, Allianz announced a change of direction for the brand, dropping the “Ahh…llianz” tagline for the new message of “Don’t just be insured – Be inspired”.
