Cummins & Partners to re-brand Adelaide’s Rundle Mall

Cummins & Partners, formerly CumminsRoss, has been appointed to the re-brand of Rundle Mall in Adelaide, South Australia.

Bronwen Gywnn-Jones, Cummins & Partners managing director, said: “This is a significant win for cummins&partners, but more importantly, it’s an opportunity to share our thinking, our strategy and our creativity with an iconic organisation that has a clear vision for the future of Rundle Mall. We’re hugely excited to be working in partnership with the team at RMMA.”

Amanda Grocock, Rundle Mall management authority marketing and events consultant said: “Adelaide City Council’s $30million redevelopment of Rundle Mall presented the RMMA with a perfect opportunity to refresh and revitalise the Rundle Mall brand. After a careful and considered process it was agreed that Cummins & Partners provided the perfect mix of local knowledge, industry experience and creativity needed to create something special for the Mall. As such, we are very excited to work in partnership with the talented and creative team at Cummins & Partners to reposition Rundle Mall in the hearts and minds of South Australians.”