Cummins&Partners wins creative and media for Kiehl’s

February 5, 2015 11:22

Cummins&Partners has been appointed to do creative and media on Kiehl’s a sub brand of L’Oreal.

The appointment is the first time the luxury brand has appointed an agency in Australia and comes after a competitive pitch.

Christine Burke, Corporate Communications Director of L’Oreal said: “We were impressed with Cummins&Partners innovative thinking on our brand.”

While media agency Carat has the buying for the broader L’Oreal media account, and is understood to unaffected by the decision, the cosmestics brand has signalled it will put a new marketing push behind the Kiehl’s brand.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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6 COMMENTS

Full Service 5 Feb 15

Whilst not the biggest division of L’Oreal it’s interesting that they have gone with a full service solution, essentially side-lining the media agency of record, Carat.

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Andy 5 Feb 15

Well Done Kirsty and team!!

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been there already 5 Feb 15

Are you correct Mumbrella/Nic that the appointment is for Australia AND the USA?
If that is the case then this really is big news for Cummins Partners and an unusual step from L’Oreal. The USA division of L’Oreal tends to run independantly from the rest of the world. With Sean in New York maybe he has pulled off a coup?!

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Richard Scott 5 Feb 15

Great result guys !!

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Killing It 5 Feb 15

C&P, seriously killing it!

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Joe 6 Feb 15

nice one

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