Cupra, Electric Vehicle Council among new clients for Primal Storytelling

Andrew Banks

March 24, 2022 9:28

Primal Storytelling has added a diverse roster of progressive brands as foundation clients in its second month of trading, headlined by Cupra, Australia’s newest sportscar and lifestyle brand, which has appointed Primal as its lifestyle PR agency.

Australia is the first market where Spanish-headquartered Cupra will operate exclusively as a performance car brand.

Adding to Primal’s growing roster of foundation clients, Australia’s peak industry body, the Electric Vehicle Council, and cutting-edge civil engineering firm, Marine & Civil Maintenance (MCM), have also joined Primal’s stable.

Primal will provide storytelling and content creation services for both clients, along with specialist PR representation across industry matters and engagement activities.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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