Curash launches social mobile app for mums

Baby skin care company Curash has launched ‘Mum’s Playground’, a socially integrated mobile application for new mums aimed at providing a source of information and a social community to support new mothers.

The location-based application, created by We Are Social, is designed to help women with the transition to motherhood, allowing users to share their own feedback across a range of activities and locations.

The app allows uers to form friendships with other users, create mothers’ groups and find locations that may be suitable for their children via the community driven baby-friendly rating system.