Cure Cancer Australia: ‘The cure starts here’
A cancer research organisation that funds young researchers has launched an integrated campaign across TV, radio and print.
The Cure Starts Here is a campaign for the Cure Cancer Foundation Australia, created by McCann with media placement by UM and PR by Weber Shandwick on a pro-bono basis.
The campaign suggests it is impatience, courage, innovation and passion that is required to fight cancer – all traits held by young researchers.
And not a self-serving lobbyist in sight.
Like your work CC.
Hate it – it seems just like an ad saying Gen Y is awesome and we have been supporting them for 40 years.
What about brilliant older researchers?