Custom publisher Edge relaunches as content marketing agency

Edge, a custom magazine publishing business, has reinvented itself as a content marketing agency in response for rising demand for digital work.

The company has added new expertise in channel planning, technology and digital production on top of its editorial and ad sales teams.

The first client to use Edge’s services beyond print is St George, for whom the agency will handle content strategy for the web and social media as well as print.

There are no plans yet to move into TV content.