Cuttable secures over $5 million investment

July 23, 2024 9:53

Recently-launched AI-driven advertising agency Cuttable, which was originally created within the confines of independent creative agency Sunday Gravy, has secured an investment of over $5 million from venture capital company Square Peg.

Co-founded by Paul Bassat, Square Peg is no stranger to investing in the creative tech space, having previously backed Canva, Airwallex, and New York-based Rokt.

Bassat heard about Cuttable from its co-founder and co-CEO, Sam Kroonenburg, whom he previously knew through Kroonenburg’s tech entrepreneurial background, and jumped at the opportunity to support the team, with a $5.5 million seed fund. He has also joined Cuttable’s board.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.