CVC & CDPQ set to acquire global agencies We Are Social, Fuseproject & Vision 7 International

Global private equity and investment advisory CVC Capital Partners (CVC) and global investment group Caisse de dépôt et placement du Québec (CDPQ) are to acquire a majority stake in BlueFocus Intelligent Communication Group’s international group of agencies, managed under its subsidiary, BlueFocus International. The agreement covers global social agency We Are Social and its sister agencies within BlueFocus, Fuseproject and Vision7 International.

CVC and CDPQ’s intention behind the acquisition is to create a “digital-first, technology-enabled global advertising and marketing services group of companies,” enabling the agencies to focus on market expansion and foster its tech and data capabilities.

CVC and CDPQ acquisition includes We Are Social