Cyclone takes Sunrise to ratings record

Tim Burrowes

February 3, 2011 2:55

Yesterday’s live coverage of the preparations for the arrival of Cyclone Yasi delivered Seven’s Sunrise one of the biggest audiences in its history.

According to preliminary overnight ratings from OzTam Wednesday’s Sunrise attracted an average audience of 524,000.

Among the show’s previous biggest days was February 9 2009 when it rated 485,000, following the Victorian bushfires.

Yesterday also saw big ratings for Nine’s Today which averaged 360,000.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.